About us

Helping healthcare platforms rank with authority & trust.

The Health Scale Group comprises a team of specialists experienced in healthcare SaaS and the wider industry, delivering visibility, authority, and growth across the US and UK.

Advisory board

Clinical experts and specialists.

Our niche industry expertise and experience means that we know and understand the challenges faced by healthcare providers.

Dr Nathan Maynard

Advisor

Psychiatrist
Pharmacist
rTMS lead

Dr Nathan Maynard is a trained pharmacist and doctor in the U.K. He began his training as a pharmacist at Cardiff University before going on to complete his studies at the Peninsula School of Medicine and Dentistry in 2012. Following graduation, he specialised in psychiatry, with endorsements in liaison and rehabilitation and a specialist interest in Neuromodulation.

In his current role, Nathan leads the Neuromodulation treatment service at Somerset NHS Foundation Trust, with a focus on repetitive Transcranial Magnetic Stimulation (rTMS). Alongside his clinical work, he is an honorary lecturer at the University of Bristol and the psychiatry clerkship lead at Bristol Medical School, Somerset Academy.

2012 Qualified, Peninsula School of Medicine and Dentistry

Bristol Honorary lecturer, University of Bristol

rTMS Leads Neuromodulation, Somerset NHS Foundation Trust

The team

Meet your team of experts.

The names and faces of the people who can help transform your healthcare business.

Tom Maynard

Chief Executive Officer

With 20+ years in healthcare search and web, Tom is the director of Web Choice, a UK-based digital marketing company. At The Health Scale Group, he applies that experience directly to the challenges facing the healthcare industry. Tom's sister lives with Rett Syndrome, a rare genetic condition, giving him a personal connection and perspective on specialist healthcare provision.

Rijo Paul

Chief Technology Officer

Rijo is the technical backbone of the team, with well over 500 web projects under his belt. Technical proficiency and web ingenuity drive everything he builds. “That's not possible” isn't in Rijo's vocabulary!

Philip Paul

Chief Operating Officer

Philip has diligently managed the design and build of more than 200 web and mobile projects, with an additional 100+ SEO and ad campaigns. He is a father and lifelong carer to his daughter, born prematurely with complex needs. His experiences have granted him a profound, personal understanding of what patients, families, and carers go through.

Our focus

Exposure, reach and reputation drive results.

Today, healthcare clients, whether a patient choosing a provider or a decision maker choosing a software platform, begin their search on Google and AI tools. If your brand isn't listed or trusted, the opportunity goes to a competitor.

Our goal: ensure your healthcare brand is seen across traditional search and AI answers, then make sure your platform delivers when they arrive, turning casual web browsers into genuine enquiries, booked appointments, and qualified demos.

Abstract network showing healthcare brands being found and chosen across search and AI

Be Seen & Be Selected

Visibility, Credibility and Confidence

THSG ethos

Straight talk, always available.

Our work is never done, and we're always available. We tell it to you straight, in plain English. If we're not the right fit for you, we'll be honest and upfront about that early on.

The stats that matter

We measure the data points that actually matter to you, not vanity metrics. Our focus is on delivering tangible growth.

We won't lock you in

We earn your trust and loyalty through delivery, not rigid contracts. Our clients stay because the relationship genuinely works for them.

Plain speak over technical jargon

We're easy to communicate with. If you work with us, you'll always know exactly what we're doing and why. No gatekeeping.

Partner with THSG

Ready to be discovered and trusted.

Book a free 30-minute call with us today. We'll examine your platform and report on your visibility across Google and AI search. We'll highlight the biggest opportunities and outline the steps to realise them.

Book Your Call Now! View our Service Packages